The "B2 Matrix" and Company Essence. What are they?

At TDVG, we know how tough it can be to decide whether to build 🛠️ or buy 🖥️ software for your business. In our latest blog, we introduce the concept of Company Essence—your company’s unique identity, values, and approach to innovation—and explain how it should drive your IT decisions.

We've also developed the B2 (Build/Buy) Matrix 🗂️ to help guide you in choosing the best option for your business. Here’s a quick breakdown:

• Traditionalists 🏛️: Usually buy and customize systems for reliability and consistency.

• Innovators 🚀: Tend to build custom systems to fuel growth and differentiation.

• Disruptors ⚡: Prefer to build systems from the ground up to stay ahead and shake up the industry.

Whether you're dealing with Systems of Record, Differentiation, or Innovation, our framework helps you make the right call for your company's future.

	Company Essence
	Traditionalist	Innovator	Disruptor
Systems of Record	Buy	Buy	Build or Buy and Customize
Systems of Differentiation	Buy/Customize	Build	Build
Systems of Innovation	Buy/Customize	Build	Build